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Showing posts from April, 2024

Exclusive interview contributed by Mr. Kaivan Shah – President, Aarya24KT

  Q1:   Could you recount the journey of Aarya24KT and how you positioned it as a pioneer in the luxury gifting and decorative items sector? Kaivan Shah: Aarya24KT embarked on its path during a period of economic turmoil, where our family, leveraging our expertise in diamond manufacturing and exports, recognized an opportunity. In 2009, we took the bold step of entering the luxury gifting and decorative items market. Identifying a gap in the market for products crafted from 24kt gold foil amidst the abundance of options in silver and gold, we envisioned introducing a novel category of exquisite items. Our aim extended beyond mere market entry; it was about reshaping the landscape. Fueled by a blend of tradition, innovation, and an unwavering commitment to excellence, Aarya24KT swiftly established itself as a trailblazer in the industry, setting new benchmarks for luxury gifting and decorative items. Q2:   What motivated the inception of Aarya24KT in the luxury gifting s...

The Journey Of Preserving Cultural Legacy Through Jewellery By KAIVAN SHAH

Ancient Civilisations    In ancient civilizations, jewellery was not just a decorative item, but also a symbol of power, wealth, and social status. The ancient Egyptians, for example, used jewellery to symbolise their religious beliefs and to adorn their pharaohs and gods. Egyptian jewellery was often made of gold, precious stones, and coloured glass, and was intricately designed with hieroglyphics, symbols, and images. These designs often depicted scenes from Egyptian mythology, such as the goddess Hathor or the falcon-headed god Horus.  Similarly, the ancient Greeks and Romans used jewellery to express their cultural identity and to symbolise their gods and mythology. Greek jewellery was characterised by its delicate and intricate designs, often featuring images of gods, goddesses, and mythological creatures. Roman jewellery, on the other hand, was known for its bold and elaborate styles, with designs featuring images of emperors, gladiators, and other symbols of Roman ...